Zero-Proof Pairing
Pairing programs for guests who aren’t drinking.
A complete zero-proof pairing for your tasting menu — menu map, recipe specs, sourcing, staff training, COGS, and clinical 0.0%/<0.5% ABV labeling. Designed by a credentialed clinical taste-maker, delivered in 14 days, with a 60-day attach-rate guarantee.
Currently piloting 5 Austin tasting menus — capped at one program per zip code.
The category gap
30–40% of your tasting-menu guests aren’t drinking tonight. Right now they get sparkling water with a lemon twist.
Pregnant
No safe ABV threshold — the 0.0% vs <0.5% distinction matters and most kitchens are guessing.
Rx-sensitive
SSRIs, MAOIs, metronidazole, disulfiram — even trace ABV interacts.
Choosing not to
Sober-curious, recovery, observant, in training, or simply tired of wine. The fastest-growing segment in fine dining.
Wine pairing converts at 30–45% attach for $85–$165 incremental per cover. Zero-proof pairing, done right, converts 20–30% at $45–$75. That math has been sitting unclaimed on every tasting menu in America.
The program
Not a juice. Not a bottle. A complete pairing program.
We deliver the artifact set your tasting menu needs to ship a profitable zero-proof pairing alongside the wine pairing — in 14 days, with a measurable outcome.
01
Course-by-course pairing map
Two pairing tiers per course (signature + reserve), flavor-arc-coherent across the menu.
02
Laminated recipe spec cards
Batch quantities, prep timing, hold characteristics, garnish, glassware, allergen + ABV labeling.
03
Sourcing sheet with backups
Exact SKUs, exact distributors, redundant vendors per region. No mid-quarter SKU surprises.
04
COGS model + pricing
Per-pairing margin attribution and a recommended retail price anchored to your wine pairing premium.
05
Menu copy in your voice
Printable insert / line items in your editorial register — modernist, Southern, omakase, Texan, plant-forward.
06
90-min server training
In-person Austin, recorded for other markets. Tableside scripts + ABV-labeling drill.
07
Clinical labeling protocol
0.0% vs <0.5% ABV designation, signed off by a credentialed clinical NP. Pregnancy + Rx-safe.
08
60-day attach-rate report
We measure how many of your tasting-menu covers added the pairing, with incremental margin.
Pairing Program Buildout
$4,500
one-time per menu
Delivery window
14 days
from kickoff to first service-ready pairing
Generalist consulting comp
$25–75K
Tier-1 firms charge ~5–15× for less implementation depth.
60-day attach-rate guarantee: if your zero-proof pairing attach rate is below 15% of tasting-menu covers after 60 days of service, we refund half the engagement. You keep the entire program.
A single course
Verjus & smoked yuzu, fennel pollen, finger lime.
A barrel-aged white verjus reduced with smoked yuzu zest, balanced with a single drop of fennel-pollen tincture. Served at 50°F in a 60ml low-stemmed glass alongside the seared scallop course. Verified 0.0% ABV. Holds at service temperature for 5 hours with no oxidation.
One of the 24–48 pairings in our active spec library, paired against modernist, Southern, omakase, and plant-forward tasting menus.
Mock composition — will be replaced with real photography
Founders
Christina & Andrew Templeton.
Christina Templeton, NP — Pediatric Craniofacial Surgery Nurse Practitioner with 10+ years of clinical practice. She is the taste-maker, the clinical authority on pregnancy and Rx interactions, and the person who signs off on every 0.0% labeled pairing.
Andrew Templeton — CTO and operator at a $1B+ PE-backed retail holding company. He builds the ops and automation backbone — sourcing, COGS modeling, attach-rate measurement — that lets the program scale across multiple partner restaurants without rebuilding from scratch.
We’re Austin-based. We started this because we kept watching guests at our own table get sparkling water with a lemon twist when they deserved a thoughtful pairing. So we built the program we wanted to see.
The free clinical labeling audit
Start with a 30-minute audit. No pitch.
Christina will review your current zero-proof options against her clinical labeling protocol — which are verified 0.0% ABV, which are <0.5% (and not safe for pregnant / Rx-sensitive guests), and three substitutions you can make this week. You’ll get a one-page audit document signed by her. We’ll send a buildout proposal three days later only if you ask.